[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kerabel.cz\/proc-prakticky-na-kazdem-webu-najdeme-cookies-prohlaseni\/#Article","mainEntityOfPage":"https:\/\/www.kerabel.cz\/proc-prakticky-na-kazdem-webu-najdeme-cookies-prohlaseni\/","headline":"Pro\u010d prakticky na ka\u017ed\u00e9m webu najdeme cookies prohl\u00e1\u0161en\u00ed?","name":"Pro\u010d prakticky na ka\u017ed\u00e9m webu najdeme cookies prohl\u00e1\u0161en\u00ed?","description":"Mnoho lid\u00ed tr\u00e1v\u00ed st\u00e1le v\u00edce \u010dasu na internetu. Toho si samoz\u0159ejm\u011b v\u0161imli tak\u00e9 podnikatel\u00e9, kte\u0159\u00ed se rozhodli tento trend vyu\u017e\u00edt k propagaci sv\u00fdch firem. Jednodu\u0161e \u0159e\u010deno, sb\u00edrali data o jednotliv\u00fdch u\u017eivatel\u00edch, o tom, co nejv\u00edce zaj\u00edm\u00e1 jejich c\u00edlovou skupinu. Podle toho pak c\u00edlili svou reklamu. To ov\u0161em nen\u00ed v\u0161echno. \u010casto tak\u00e9 plat\u00ed nejr\u016fzn\u011bj\u0161\u00edm poskytovatel\u016fm internetov\u00fdch […]","datePublished":"2022-01-14","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.kerabel.cz\/author\/#Person","name":"","url":"https:\/\/www.kerabel.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kerabel.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kerabel.cz\/wp-content\/uploads\/internet1_10_10_2.jpg","url":"https:\/\/www.kerabel.cz\/wp-content\/uploads\/internet1_10_10_2.jpg","height":0,"width":0},"url":"https:\/\/www.kerabel.cz\/proc-prakticky-na-kazdem-webu-najdeme-cookies-prohlaseni\/","about":["Podnik\u00e1n\u00ed"],"wordCount":427,"articleBody":"   Mnoho lid\u00ed tr\u00e1v\u00ed st\u00e1le v\u00edce \u010dasu na internetu. Toho si samoz\u0159ejm\u011b v\u0161imli tak\u00e9 podnikatel\u00e9, kte\u0159\u00ed se rozhodli tento trend vyu\u017e\u00edt k propagaci sv\u00fdch firem. Jednodu\u0161e \u0159e\u010deno, sb\u00edrali data o jednotliv\u00fdch u\u017eivatel\u00edch, o tom, co nejv\u00edce zaj\u00edm\u00e1 jejich c\u00edlovou skupinu. Podle toho pak c\u00edlili svou reklamu.To ov\u0161em nen\u00ed v\u0161echno. \u010casto tak\u00e9 plat\u00ed nejr\u016fzn\u011bj\u0161\u00edm poskytovatel\u016fm internetov\u00fdch slu\u017eeb, aby zobrazovala na dan\u00fdch webech reklamy podle toho, co u\u017eivatel v posledn\u00ed dob\u011b nej\u010dast\u011bji vyhled\u00e1val. P\u0159edpokl\u00e1daj\u00ed, \u017ee takto c\u00edlen\u00e1 reklama jim pom\u016f\u017ee z\u00edskat z\u00e1kazn\u00edky.Je v\u0161ak jasn\u00e9, \u017ee mnoh\u00fdm lidem se tato praktika nel\u00edbila. Nesouhlasili s t\u00edm, aby o nich kdokoliv sb\u00edral \u00fadaje o tom, jak\u00e9 jsou nap\u0159\u00edklad jejich z\u00e1jmy, a podle toho jim nab\u00edzel zbo\u017e\u00ed. I to byl koneckonc\u016f jeden z d\u016fvod\u016f, pro\u010d ve\u0161la v platnost sm\u011brnice GDPR.Z tohoto d\u016fvodu se nyn\u00ed prakticky ka\u017ed\u00fd web mus\u00ed sv\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f dot\u00e1zat, zda souhlas\u00ed s t\u00edm, aby o nich byly tyto \u00fadaje sb\u00edr\u00e1ny. Toto cookies prohl\u00e1\u0161en\u00ed Goodly pak mus\u00ed jasn\u011b odsouhlasit, jinak nesm\u00ed b\u00fdt pou\u017eity.To se samoz\u0159ejm\u011b mnoh\u00fdm web\u016fm p\u0159\u00edli\u0161 nel\u00edb\u00ed \u2013 koneckonc\u016f, z reklamy maj\u00ed pen\u00edze. Proto \u010dasto znemo\u017e\u0148uj\u00ed p\u0159\u00edstup na onu internetovou str\u00e1nku, pokud u\u017eivatel se sb\u011brem cookies nesouhlas\u00ed, by\u0165 alespo\u0148 \u010d\u00e1ste\u010dn\u011b. A v\u011bt\u0161ina lid\u00ed souhlas\u00ed.Jist\u011b, v nab\u00eddce m\u00e1me nejen mo\u017enost souhlasu, ale tak\u00e9 nastaven\u00ed cookies. Tuto mo\u017enost v\u0161ak mnoho lid\u00ed nepou\u017e\u00edv\u00e1, nebo\u0165 jim p\u0159ijde zbyte\u010dn\u00e9 si je nastavovat, kdy\u017e se tam cht\u011bj\u00ed nap\u0159\u00edklad jen rychle pod\u00edvat, zda tam nenajdou hledanou informaci. A to je pr\u00e1v\u011b slabina cel\u00e9ho procesu.V kone\u010dn\u00e9m d\u016fsledku to tedy nakonec vypad\u00e1 tak, \u017ee sice m\u00e1me mo\u017enost omezit sledov\u00e1n\u00ed na\u0161\u00ed aktivity, av\u0161ak vyu\u017eije ji jen m\u00e1lokdo. Proto se pro firmy v tomto ohledu prakticky nic nezm\u011bnilo \u2013 a to je \u0161koda. Mo\u017en\u00e1 by bylo lep\u0161\u00ed p\u0159ij\u00edt se syst\u00e9mem, kter\u00fd nelze tak snadno obej\u00edt.Nakonec v\u0161ak z\u00e1le\u017e\u00ed na n\u00e1s. Rozhodn\u011b bychom v\u0161ak m\u011bli v\u011bnovat cel\u00e9mu procesu mnohem v\u011bt\u0161\u00ed pozornost. B\u00fdt prakticky neust\u00e1le bombardov\u00e1n reklamou toti\u017e nen\u00ed nic p\u0159\u00edjemn\u00e9ho.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (16 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d prakticky na ka\u017ed\u00e9m webu najdeme cookies prohl\u00e1\u0161en\u00ed?","item":"https:\/\/www.kerabel.cz\/proc-prakticky-na-kazdem-webu-najdeme-cookies-prohlaseni\/#breadcrumbitem"}]}]